Shifting consumer behaviors, coupled with the demand for hybrid shopping experiences that combine online and physical retail, have positioned retail parks as strategic investments in the evolving landscape of real estate. This trend highlights the importance of understanding market dynamics and leveraging innovative strategies to capitalize on these high-demand assets.

The latest campaign highlighted the immense potential of investing in retail parks, an asset class currently recognized as an untapped opportunity, according to the latest industry study by CBRE. Two of the key drivers behind this trend are the rising demand for creating connected local communities and building a sense of home and the consumption-led economy trends in our country.

To address this growing market opportunity, June designed a comprehensive ecosystem of digital and PR initiatives aimed at engaging stakeholders across multiple touchpoints. Taking a strategic approach, we began by identifying the core insights, key messages, and a creative concept to resonate with the target audience and market dynamics.

Leveraging this foundation, we developed a tailored channel mix to deliver the desired KPIs. This included managing media relations by creating advertorials and securing media placements with outlets like ZF.ro while also executing a targeted digital campaign. This digital effort featured an extensive array of multi-format banners placed strategically to reach key players in the market and capture the attention of relevant stakeholders.

The result was a data-driven, insight-led campaign that not only maximized outreach but effectively positioned retail parks as a cornerstone investment in in-demand suburban and small-town developments, aligning perfectly with shifting consumer and investor priorities.

Services:

• Strategic Consultancy

• PR & Media Relations

• Copywriting

• Media Monitoring & Reporting

Delivrables:

• 1 Media Pitching Interview - ZF.ro - Investiti in Romania

• 1 Advertorial - Revista Progresiv

• Banner display Campaign: wall-street.ro, avocatnet.ro, informatiaHr.ro

• Key messages for the digital campaign

• Media buying & planning

Outcome:

+ 100K campaign reach overall

+ 250K estimated campaign impressions

+ 6.500 reach from Wall-Street.ro, Avocatnet.ro, InformatiaHR.ro

+ 2150 unique readers of the Revista Progresiv advertorial

+ 2000 average viewers at ‘Investiții în România’ by ZF.ro