Tech
Finance
Pioneering Open Banking - how JuneCom helped Smart Fintech lead the Romanian fintech market
Strategic campaigns and industry insights driving brand authority and innovation in financial services
Media Takeovers
+250
Social Shares
Industry study
Overview
Smart Fintech is a Romania start-up created as an innovation lab in 2019, set to deliver innovative open banking solutions that emerge from the two words: Finance and Technology. It stood out in the market through its innovative solutions, being the first open banking third-party provider (TPP) licensed in Romania.
JuneCom has proven to be a trusted partner for Smart Fintech, implementing multiple project-based campaigns that increased brand awareness and authority on the local and international market and educated consumers regarding the open banking solution. To achieve the company’s goals, JuneCom created a strategy that created PR, content marketing, and a comprehensive industry study based on interviews with powerful players in the Romanian market to demonstrate the multiple benefits and applications of open banking. The company was positioned as an innovator in the financial services field, collaborating with banking institutions and companies to improve the security of financial transactions.
Services
Strategic Consultancy
PR & Media Relations Campaigns
Media monitoring and reporting
Event organisation
Emailing Campaign Management
Project management
Outcome
+30o media takeovers
+250 social shares
1 industry study