Leveraging JUNE’s expertise in regenerative agriculture and CBRE’s unmatched knowledge in real estate, the campaign focused on promoting 1,500-hectare agricultural land in Recaș, Timis County—a region with fertile soil and promising agrarian opportunities.

The strategic mix combined June’s rich experience in R&D-driven campaigns with CBRE’s solid market analyses in office, retail, and industrial real estate. Leaders of the agricultural sector, such as renowned experts Ion Toncea, Horia Lupu, and Petre Dănilă, were engaged to provide credible insights into climate conditions, soil quality, and sustainable practices in the region.

Services:

• Comprehensive Analysis: The campaign integrated data from in-depth interviews with agricultural leaders, official EU reports, and high-level assessments of Timis’ agricultural potential.

• Multichannel Approach: A mix of traditional (press releases, advertorials, interviews) and digital strategies (online banners, media advertising) ensured the messaging was far-reaching.

• Focused Audience Targets: Messages and materials were designed specifically for investors with a solid financial background and an inclination toward sustainable agriculture.

• Strategic Messaging: JUNE created messages aligned with the communication pillars based on market insights, industry opportunities, and tailored relationship-building tactics to ensure trust and transparency.

• Tailored Media Output: Deliverables included press releases, three advertorials in business and agriculture-specific publications, one local interview, and banner campaigns optimized with landing pages for lead generation.

Outcome:

+75 Media Takeovers

+21K Advertorial Reads

+4.5M Banner Displays

+1700 Banner Clicks

45 Leads