Since 2002, IT Smart Systems (ITSS) has been a key player in digital business transformation, partnering with companies across Europe to deliver innovative technology solutions. In collaboration with JuneCom, ITSS has successfully executed multiple communication campaigns, with the most recent one focusing on Events PR.

As part of this campaign, ITSS organized the event "Integrated Identity Fraud Prevention across Digital Channels" in partnership with Ping Identity, a leading software company specializing in identity management solutions. The event brought together industry experts to discuss effective strategies for detecting digital identity fraud, as well as methods to prevent this growing threat.

For this event, ITSS sought our expertise in organizing and executing the event logistics. Our support spanned various aspects, including securing the venue, researching speakers and moderators, and curating the guest list. Additionally, we handled media relations, from crafting advertorials to preparing post-event press releases.

We strategically identified the best publications to feature the event, integrating both specialized tech media for industry experts and mainstream media outlets to reach a broader audience. Through this initiative, we positioned ITSS as a trusted authority in digital security, highlighting its expertise in this critical area.

Services:

• Event organization

• Strategic Consultancy

• PR & Media Relations Campaign

• Media Monitoring & Reporting

• Event invitations sent to specialized speakers, moderators, and participants

Outcome: 

+ 75 total media takeovers

+ 30 media takeovers

+ 1 TV interview

+ 50 event participants