Menteno launched as an innovative startup specializing in developing digital solutions for the HoReCa industry and other property management sectors. The solution is already available in three hotels with over 180 rooms and a residential complex with approximately 30 apartments, significantly impacting operational efficiency and customer satisfaction.

Menteno collaborated with our agency to execute a communication campaign that aimed to establish the brand’s authority in the HoReCa sector and attract interest from potential partners and clients. As part of this campaign, Menteno achieved significant media exposure through a targeted communication approach centered around a press release and a successful media pitching strategy. This culminated in an interview with Ziarul Financiar (ZF), one of Romania’s top business publications, which featured Menteno’s founders and detailed the brand’s innovative approach to guest request management.

To support Menteno’s media visibility, we crafted a comprehensive press release, which presented Menteno’s core benefits—reducing response time for guest requests from hours to minutes. Our team managed all aspects of media relations, from distributing the release to arranging interviews with key journalists. The press materials were structured to reach both industry-specific and broader business audiences, ensuring Menteno’s story resonated with hotel managers, property owners, and potential tech investors alike.

Our collaboration with Menteno showcased how strategic communication can elevate a startup’s presence in a competitive market, capturing the attention of industry leaders and fostering partnerships in the HoReCa sector.

Services:

• Strategic Consultancy

• PR & Media Relations Campaign

• Media Monitoring & Reporting

Outcome: 

+ 35 total media takeovers

+ 16 media takeovers

+ 1 video interview