A strong PR strategy in Romania’s fitness industry
A targeted PR campaign that helped FitNet establish itself as a leading resource in Romania’s fitness industry, generating 70+ media appearances and amplifying the platform's reach.
Media Takeovers
1
Video Interview
Social Shares
UPfit.Cloud, a leader in software solutions for fitness clubs, launched FitNet in September to strengthen Romania’s fitness community and support local fitness operators. This innovative platform, born from a commitment to foster a more connected fitness industry, provides users with resources for fitness clubs, training programs, equipment, and industry news while offering fitness operators greater visibility and engagement opportunities.
To maximize FitNet’s reach and establish it as a pivotal resource in Romania’s fitness industry, UPfit.Cloud collaborated with our June on a strategic communication campaign. We secured appearances in major business media through a carefully crafted press release and targeted media pitching, culminating in an impactful interview with CEO George Damian. This coverage highlighted FitNet’s mission, unique features, and anticipated impact on the industry.
Our strategic communication campaign for FitNet successfully demonstrated how focused PR efforts can position a new platform as a central resource in a developing industry. Through targeted media coverage and effective messaging, we enhanced the platform's visibility and awareness.
Services:
Strategic Consultancy
PR & Media Relations Campaign
Media Monitoring & Reporting
Outcome:
+ 70 total media takeovers
+ 25 media takeovers
+ 31 social shares
+ 1 video interview
